Join the company changing dentistry!
CAD-Ray is a peer-to-peer, dentist owned solutions company. We are the market leaders in digital dentistry with more than 100 years of CAD/CAM experience. We are the world’s largest Medit dealer and we have trained more than 15,000 dentists and know how to integrate technologies into the dental practice.
CAD-Ray Distribution GmbH is part of the CAD-Ray group of companies and is responsible for sales of CAD-Ray products (primarily intraoral scanners, CAD software and 3D Printers) in Europe (EU plus non-EU countries).
Position: Marketing Manager
Start Date: 1 October 2022
Reports to: CEO
After two successful years of operation in Europe, CAD-Ray Distribution GmbH is now looking for a full-time Marketing Manager to expand our brand awareness and drive leads to our sales team. The CAD-Ray sales model is nearly 100% online based, therefore the marketing efforts of the successful candidate will be nearly exclusively online based as well. The position is based on remote working, ideally in the CET/CEST European time zone with competitive compensation.
Responsibilities: Marketing Manager for CAD-Ray Distribution GmbH, Clinux Inc. and DentalCADCAM OHG
- Strategic product communication for CAD-Ray Distribution, Clinux Inc. and DentalCADCAM OHG
- Planning and creating social media marketing concepts / strategies as well as their implementation
- Social Lead generation (all companies)
- Social media post creation (graphics + copy)
- Social media posting
- Social media replying/responding
- Social media lead generation -> Hubspot/MailChimp
- Outbound email marketing campaigns from Hubspot/MailChimp
- Social Media (CAD-Ray Distribution GmbH) Goals:
- 5x IOS demos per week for Sales
- 10x Clinux demos per week for Sales
- Website/Webshop Updates (all companies)
- Adding new products (graphics + copy), prices and promotions
- BLOG posts
- General maintenance
- Event Management
- Creation of communication and marketing materials
- Conception, implementation and following-up
- CR Annual User Meeting – event for dentists
- CAD-Ray User Training – clinical trainings for dentists
- Support at Trade Shows e.g. IDS, estimated travel time 5%
- Organization of product/feature market launches and training events
- Management and growth of DentalCADCAM weekly newsletter
- Maintaining contacts with organizations and other key opinion leaders in the CAD/CAM field
- Measuring the internal and external implementation of marketing efforts
- Administrative and organizational support in daily marketing business
Successfully completed academic studies, ideally majoring in marketing
- Several years of professional experience (social media marketing and management) with a proven track record with comparable tasks in the dental industry
- Experience in cooperating with Sales
- Enthusiasm, excellent communication skills, confident appearance, willingness to travel as required.
- Languages: German and English
Why join the CAD-Ray Group?
- Most experienced digital team in dental
- We are the largest and fastest growing Medit dealer
- Flat hierarchy – quick decision-making process
- Flexible working hours / home-office based
- Fun international team
Interested in joining our team? Then we would like to meet you! Please send us your full application documents and specifying your earliest start date. We are looking forward to receiving your application in English – please email to:
CAD-Ray Distribution GmbH